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These are just a few of the places that The HDI Group visits for current marketing information, insights and trends. We hope you’ll find them useful as well.
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The
Marketing Sherpa
is a research firm
specializing in tracking what works in all aspects
of marketing (and what does not). Their goal is
simple — to give marketers of the world the stats,
inspiration, and instructions to improve their results.
The Word of Mouth Marketing Association is a consumer-to-consumer and consumer-to- Marketer communications site. The site includes a library of information including case studies, related concepts and includes viral, buzz, grassroots, street team and other types of consumer marketing. |
The
American Marketing Association
(AMA) is a professional association involved in the practice, teaching and study of marketing worldwide. AMA members are nearly 40,000 strong and include leading marketing academics, researchers and practitioners.
The Direct Marketing Association (DMA) advocates industry standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results. |